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AI Lookbook Generator

An AI lookbook is a collection shown as editorial pages, with photos made by AI: your products worn by models, in the poses and places you choose. Generate the photos, then build and share the lookbook, in one tool. Free to start.Start free

A model in a pastel yellow and lilac colour-block jacket with white cargo trousers, standing on a white studio ground

From product photos to a lookbook online

Most AI lookbook tools stop at the photos, or start from photos you already have. The New Black does the whole path in one place: the pictures of the collection, then the pages they are shown on.

  1. Step 1

    Generate the photos

    Start from a photo of each product. Product to Model puts it on an AI model; describe the pose, the framing and the place, and make as many looks as the collection needs — a new scene, a close-up, an editorial video.

    Create AI models for clothes
  2. Step 2

    Build the lookbook

    Start a New lookbook and Select from Studio your looks: the first is the cover, the others follow in the order chosen, laid out for you up to the credits. Reorder the pages, change a layout, set the paper, the type and the format.

    Editorial lookbook shots
  3. Step 3

    Share it online

    Put it online and the lookbook gets its own address, following your edits. Send the link to a buyer, add it to your Shopify store, your bio or an email — and take it offline whenever you like.

    Start free

Lookbook photos made with AI

Every picture below was generated in the Studio: models, poses, framings and places described in a sentence, the clothes kept as they are. The kind of looks a lookbook is built from.

Close-up of a male model with a finger to his lips, pastel leather collar and oversized ringsMale model in rust corduroy trousers and a leather belt, shot from a low angleTwo female models in pastel tailoring, one facing the lens, one looking over her shoulderModel in a sculptural funnel-neck coat in a bright white spaceModel with an ash-blond crop in an oversized quilted pink vestMale model seated in a pleated peach stand-collar capeFemale model in a cream peplum top and pleated skirt, hand on her waistSeated female model in a floral patchwork top with pearl buttonsMale model in a suede jacket walking a greyhound in a pine forestFemale model in a white flared mini dress on a powder-blue backdropMale model adjusting a lilac silk scarf over a knit cardiganClose-up of a female model in white oval sunglasses on a sage-green backdropClose-up portrait on a butter-yellow backdrop, a gold tooth just visibleMale model in a pink fringed knit and jeans in a yellow rapeseed fieldTwo models in powder-blue coats on a white sea dikeFemale model in a mint coat with a long braid in a cypress alley

Pages, not posts

A collection deserves better than a grid of files. The AI Lookbook turns the creations you already have into editorial pages — full-bleed looks, paired spreads, captions where they belong — arranged in the order you want a buyer, a factory or a follower to read them. Composed in minutes, from the same library your whole team already works in.

Editorial by construction

Every page is a canvas: place a look full-bleed, pair two, add a caption. The spreads read like a magazine because they are built like one.

From your own creations

Designs, models, try-ons, campaign images — everything in your studio library can take a page. Nothing is re-uploaded, nothing is re-made.

Made to be shown

One document to hand a buyer or a factory, page images sized for your channels — the lookbook leaves the atelier ready to travel.

The page layouts

LayoutWhat it holds
CoverOne picture, the lookbook's name and a line above it
OpeningA title and a few lines of intent
Full pageOne look, edge to edge
FramedOne look in white space, pieces below
DiptychTwo pictures side by side — two views, or a look and its detail
TriptychFront, back and detail of one look
Double pageOne picture across both pages — the book's strong moment
CreditsPhotography, styling, contacts

A classic lookbook and an AI lookbook

Classic lookbookAI lookbook
The photosA shoot: models, studio or location, a photographerGenerated from your product photos, on the models and in the places you choose
A missing lookAnother shoot dayOne more generation
The pagesLaid out in design softwareLaid out for you from your looks, in the same tool
SharingA PDF sent by emailA link online that follows your edits
Start creating the looks nowStart your lookbook

Free with every account — two lookbooks online, unlimited with a plan.

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FAQ

A lookbook is the document a collection is shown with: full-page looks, in a deliberate order, ready for a buyer or your audience. An AI lookbook is one whose photos are generated with AI — your products worn by models, in the poses, framings and places you choose — instead of shot in a studio. The New Black makes both halves: the photos, then the lookbook pages, online at their own address.

Three steps. Generate the photos in the Studio — put your product on a model with Product to Model, try new poses and scenes, add an editorial video. Then open the AI Lookbook, start a New lookbook and Select from Studio the pictures: the first becomes the cover, the others the looks, in the order you chose, and the pages are laid out for you. Finally put it online and share the link.

Yes, to start. Every account can build two lookbooks and put them online at our address, and can import up to ten of its own images. Generating photos uses credits, and new accounts start with free credits. Every plan makes lookbooks unlimited, takes our small mark off the last page, adds links to your Shopify products or any page, and lets you publish at your own domain.

A clear photo of each product is enough — on a hanger, on a table, or on a person. The Studio puts it on an AI model and in the scene you describe. You can also use pictures you already made in the Studio: nothing has to be re-uploaded.

Yes. A flat lay or a packshot is exactly what Product to Model starts from: the garment is placed on a model, with the pose, framing and background you choose, and you can generate as many looks from it as the lookbook needs.

Yes. A lookbook online has its own address you can put in your store's menu, a page, your bio or an email. With a plan, each page can also link to the Shopify products it shows, and the lookbook can live at your own domain — lookbook.yourbrand.com.

Yes. What you create on The New Black belongs to you, and you can use it as you wish within the law that applies to you — on your store, in your campaigns, in the lookbooks you send to buyers.