The New Black AI

Last updated · Effective March 11, 2026

Privacy Policy — Shopify App

The New Black AI (“The New Black AI”, “we”, “our”, or “us”) respects your privacy and is committed to protecting personal data. This Privacy Policy describes how we collect, use, and share information when merchants install or use The New Black AI Shopify App or interact with our services. It applies to merchants using our Shopify application and related services.

1. Information we collect

Information from Shopify — through Shopify APIs and permissions granted by the merchant, we may access certain information from your Shopify store, including: store information (store name, domain, store settings); merchant contact information (name, email address); product data (product names, descriptions, images, variants, pricing); and store configuration related to products and collections. We only access the information necessary to provide our services.

Information you provide — we may collect information that you provide directly when using our services, including account registration details, contact information, customer support requests, and information submitted through forms or communications.

Automatically collected information — when you interact with our application or website, we may automatically collect device and browser information, IP address, usage logs and analytics, and interaction data with our platform. This information helps us improve the performance and reliability of our services.

2. How we use your information

We use the information we collect to: provide and operate The New Black AI services; generate AI-powered fashion design and product concepts; improve and develop new features; provide customer support; monitor service performance and security; comply with legal obligations; and prevent fraud, misuse, or unauthorized activity.

We do not sell personal data.

3. Sharing of information

We may share information with trusted third parties only when necessary to provide our services, including cloud infrastructure providers, analytics and monitoring services, payment processors, and customer support tools. These service providers process data only on our behalf and under strict confidentiality obligations.

We do not use Shopify merchant data for advertising or marketing purposes, and we only process Shopify store data as required to provide the functionality of The New Black AI app.

We may also disclose information if required by law or to protect our legal rights.

4. Data retention

We retain personal data only for as long as necessary to provide our services or comply with legal obligations.

If you uninstall The New Black AI Shopify App, we will delete or anonymize personal data associated with your store within a reasonable timeframe, unless retention is required by law.

Shopify may also request data deletion through mandatory compliance webhooks when a merchant or customer requests erasure of personal data. We comply with Shopify's data protection requirements and respond to these requests within the required timeframes.

5. International data transfers

Your information may be processed and stored in countries outside your own, including countries where our service providers operate.

When transferring personal data internationally, we implement appropriate safeguards in accordance with applicable privacy laws.

6. Data security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, or disclosure.

However, no system is completely secure, and we cannot guarantee absolute security.

7. Your rights

Depending on your jurisdiction, you may have rights regarding your personal data, including: the right to access your personal data; the right to correct inaccurate information; the right to request deletion of personal data; and the right to restrict or object to processing.

Merchants may also contact Shopify to request deletion of personal data collected by apps installed on their store.

8. Cookies and tracking technologies

Our website or application may use cookies or similar technologies to analyze usage patterns, improve product performance, and maintain secure sessions. You may manage cookie preferences through your browser settings.

9. Changes to this privacy policy

We may update this Privacy Policy from time to time. When we make significant changes, we will update the effective date at the top of this document.

10. Contact information

If you have questions about this Privacy Policy or how we handle data, please contact us: The New Black AI — email team@thenewblack.ai — website https://thenewblack.ai.

The New Black Kft, Havas utca 2, 1056 Budapest, Hungary. Registration Number: 01-09-444904.