Our Actions
AI changes how fashion images are made. Here is what we do about its sensitive sides, and how to tell us when something is wrong.
Real people, consent and deepfakes
Our terms forbid using the image or likeness of a real person without their consent, deepfakes included, and an account that does it is suspended. Generations go through our content filter. A brand can work with its own model’s face, with that model’s agreement.
Your content is never training material
Everything a brand uploads and generates stays private to its account and is never used to train or fine-tune any model, on any plan. Each creation belongs to the brand that made it. The details are on our Security page.
Respecting other people's work
Each brand is responsible for the photos, designs and marks it brings into the studio. If an image made here uses your photos, your designs or your brand without your permission, tell us and we act quickly.
Every body, every brand's own customers
When a brand creates a model, it chooses who it shows: body shapes from petite to plus size, pregnancy included, and the average shape by default rather than the thinnest. A brand shows people who look like its own customers.
Fake shops and scams
Fake shops existed before AI, with stolen photos. We review accounts and close the ones that abuse the service. If you find a shop or a scam using images made here, tell us.
Report a misuse
A face used without consent, your work copied, a fake shop: tell us what you found. You do not need an account. Our team looks at every report and acts quickly.