Your next collab isn’t with humans
YOUR BRAND×TNBAI
Frequently asked questions
What is it?
A capsule collaboration between your brand and TNBAI. The AI designs, your team chooses, and the capsule launches as a pre-sale drop on your own store while The New Black showcases it on its website. You keep every sale — there is no commission.
Who actually designs the capsule?
TNBAI does — an AI with a style of its own. It proposes capsule directions in a shared project, your team reacts and selects, and it refines. No human designer in the loop: the collab really is your brand × an AI, which is exactly the story your audience will want told.
What does it cost?
Nothing. There are no fees and no commission — you keep 100% of the pre-sale. What the house gains is the collab itself: a real capsule, designed by TNBAI, worn in public.
Who produces and ships the garments?
You do, with your own suppliers, once the pre-sale reaches its threshold. Pre-selling first means the production run is already paid for before it starts — no inventory risk on either side.
What do I need to apply?
A New Black account and your website URL. That is the entire application — analyzing your brand, your world and the styles to cross is TNBAI's work, not yours.
When does it start?
The first collabs launch in December 2026. Applications are open now, and the first brands are being selected from this very list.
How are brands selected?
TNBAI studies every application: the brand's world, its audience, and how naturally its signature could meet its house style. If it is a match, TNBAI comes to you with design directions already prepared.