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Meta ads with saved audiences

Published 26 September 2026 · Updated 7 November 2026

Launching a Meta campaign for a Shopify store usually means leaving the store, opening Ads Manager and rebuilding the targeting you already saved there. In The New Black AI, a campaign is launched from the Ads tool, and the Ad set step now offers the audiences already in your ad account: a saved audience as it is, or your customers, your site visitors and your lookalikes.

Two AI fashion models in cobalt and sand trouser suits walking in the sun, generated with The New Black AI

What you get

  • The form follows Meta: Campaign, Ad set, Ad, each in its own box, every field under the level where Meta keeps it.
  • Saved audiences: pick one and it is used exactly as Meta stores it; countries and ages are no longer asked, and a short summary says who it targets.
  • Custom audiences: your customer list, your site visitors, your lookalikes. Chosen, they really narrow the campaign (Meta's Advantage+ audience is switched off, otherwise Meta treats them as simple suggestions).
  • Paused or live: create the campaign paused to look at it in Ads Manager first, or live at once.

How it works

  1. 1.Open Ads and start a New campaign on Meta.
  2. 2.Campaign: a name, the objective (Traffic, or Sales with your pixel), the start, the daily budget.
  3. 3.Ad set: build an audience by country and age, or pick a saved audience, and add custom audiences if you want to narrow it.
  4. 4.Ad: the creative from your studio, the Facebook Page, the link.
  5. 5.Launch, then follow spend, purchases and return with your Google, Pinterest and X campaigns on the same screen.

Which audience for which goal

GoalAudience to pick
Bring back people who visitedCustom audience: site visitors
Sell a new drop to past buyersCustom audience: customer list
Find new buyers who resemble your customersLookalike audience
Reuse targeting you already tuned in Ads ManagerSaved audience

The audiences themselves are created in Meta; The New Black AI lists the ones your ad account holds.

The whole ads screen is in Ads for a fashion store, one screen and on the feature page Ads for a fashion store in one place.

Frequently asked questions

Can I use my saved Meta audiences from Shopify?+

Yes. When you launch a Meta campaign from the Ads tool, the Ad set step lists the saved audiences of your ad account.

Can I target lookalikes of my Shopify customers?+

Yes, if the lookalike audience exists in your Meta ad account; it appears among the custom audiences to add.

Do custom audiences really limit who sees the ad?+

Yes. When you pick them, Advantage+ audience is turned off so Meta keeps to them instead of treating them as a hint.

Can I create the campaign paused?+

Yes. Create it paused, check it in Meta Ads Manager, and switch it on from Ads or from Meta.

Does a Sales campaign need the Meta pixel?+

Yes. A Sales objective optimises on your pixel; without one, run the campaign for Traffic.

Can I create a new audience from The New Black AI?+

Not yet. Audiences are created in Meta; The New Black AI reads and uses the ones your ad account holds.

Which plan do I need?+

Reading your campaigns and their figures is open to every account, with or without a Shopify store. Adding your creations to a running ad set, pausing a campaign or changing its budget comes with the Pro plan; launching a new campaign from the Ads tool comes with the Business plan.

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