Pinterest and X ads from your creations: The New Black AI
Published 27 September 2026
Pinterest is where people plan what they will wear, and X is where a drop gets talked about the day it lands. Both usually mean one more ads manager to learn. In The New Black AI, a campaign on either is launched from Store › Ads with the same form as Meta, and the ad is made from a creation of your studio.
What you get
| X | ||
|---|---|---|
| The ad | A pin made from your creation: an image, a video with its still, or a carousel of 2 to 5 images | A post with a website card: one image or video, or a swipeable card of up to 6 |
| Where it lives | On a board of the ad account's owner | A promoted-only post, not on your timeline |
| Targeting | Countries | Countries |
| Budget | Daily, at campaign level | Daily |
| Before you launch | Pinterest Ads connected with board and pin rights | An active payment method on the X ads account |
On both, the campaign is created paused and switched on only at the end, so nothing is spent on a half-built campaign.
How it works
1. Connect Pinterest Ads or X Ads in Connectors. A Pinterest connection made before 26/09 asks to be renewed once, for the board and pin rights. 2. Open Store › Ads, then New campaign, and choose the network. 3. Name the campaign, set the daily budget and the countries. 4. Select from Studio: the creation that becomes the pin or the post. Set the landing page, a product or a collection of your store. 5. Launch. Spend, clicks and return then sit in Store › Ads with Meta and Google, on the same window.
Why launch from the studio
The picture is the ad. A pin that performs is a vertical, styled picture of the piece worn, and that is what the studio makes: a model wearing your product, a short video of the look. Launching from the same place saves the export, the upload and the resizing.
Google's side is in Google Performance Max for a fashion store; Meta's carousel in Meta carousel ads from your creations.
Frequently asked questions
Can I launch Pinterest ads from Shopify with The New Black AI?+
Yes. Connect Pinterest Ads, then New campaign in Store › Ads makes a pin from your creation and launches the campaign.
Can a Pinterest ad be a carousel?+
Yes, from 2 to 5 images.
Does the pin appear on my boards?+
It is created on a board of the ad account's owner, like any pin Pinterest Ads promotes.
Does the X ad show on my timeline?+
No. It is a promoted-only post: it runs as an ad without appearing among your regular posts.
Why does X ask for a payment method?+
X will not run a campaign on an ads account without an active payment method; the form tells you before you launch.
Will anything be spent before I confirm?+
No. The campaign is created paused and switched on only at the last step.
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