Product 360: a turntable video from the front and the back
One photo of a product, or two with its back, becomes a turntable clip: the piece turns in the setting of your photo and shows every side. With the front alone, the back is kept plain and consistent with the front; add the back photo and it is shown exactly as photographed.
Updated 2 October 2026
- 1Upload the front, and the back if you have it
- 2Describe the rotation
- 3Choose the length
How it works
Upload the front, and the back if you have it
The front photo is enough. The back is optional: add it, in the same place and the same light, when its details matter (a print, a zip, a logo). The clip keeps the background of your photos.
Describe the rotation
A full slow clockwise turn, a half turn and back: a few words, or one of the suggestions.
Choose the length
5 to 30 seconds; the clip keeps the shape of the front photo.
What Product 360 is for
A turntable clip is the catalogue's oldest trick: the product turns, the customer sees the back without clicking. Shooting one takes a turntable, a light tent and patience. Product 360 takes the photo you already have, the front, or the front and the back, and makes the turn: a full slow turn, a half turn and back, in the setting of your photos, with every side you photographed shown exactly as it is. The side you did not photograph is not invented; the clip shows the front you gave it, and the back if you gave one.
Use it on a product page, in a marketplace listing, in a story, or to check a sample from two photos sent by the factory.
Where the clip goes
The clip lands in your studio grid next to the image it came from, in the same project. From there it can be added to a Shopify product from the Product section of its window, posted to Instagram, TikTok, YouTube, Pinterest, X or Threads from the Brand Manager's social agenda, upscaled to HD, or handed to an AI agent that schedules the posts for you. This workflow is open to every account, with or without a plan, and runs at two levels: Standard in 720p for everyone, and Pro in 1080p with any plan. The price is shown on the button before you generate: 11 credits for a 5 second clip and 22 for 10 seconds on Standard, 22 credits for 5 seconds and 44 for 10 on Pro.
Frequently asked questions
Do I need two photos?+
No. The front alone is enough: the back is then kept plain and consistent with the front, nothing invented on it. Add the back photo, taken in the same place and framed the same way, when the back has details that must show exactly.
Does it invent the sides?+
No. With two photos, the turn moves from the front you photographed to the back you photographed. With the front alone, the back stays plain and consistent with it rather than invented.
Which formats and lengths?+
Auto keeps the shape of the front photo, or 4:3. 5 to 30 seconds.
Which plans can use it?+
Product 360 is open to every account, including without a plan, within your credits. Standard (720p) runs for everyone; Pro (1080p) comes with any plan. Standard, in 720p, costs 2.2 credits per second: 11 credits for a 5 second clip and 22 for 10 seconds. Pro, in 1080p, costs 4.4 credits per second: 22 credits for 5 seconds and 44 for 10. The exact price is shown on the button before you generate.
Can I do it for the whole catalogue?+
Yes, with Bulk generation, one or two photos per product.
How long is the clip?+
From 5 to 30 seconds, depending on what you pick.
Try it yourself
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