Detail Close-up: the camera glides over your product
The clip starts exactly on your product photo and the camera glides close over it, lingering on the details you named: the texture of the fabric, the stitching, the hardware, the print. The product stays perfectly still and identical.
Updated 2 October 2026
- 1Upload the product
- 2Name the details
- 3Choose the length
How it works
Upload the product
One photo of the piece, on white ideally. The clip opens on this exact frame.
Name the details
What the camera lingers on: the stitching, the buttons, the zip, the fabric texture.
Choose the length
5 to 30 seconds, the format follows the photo.
What Detail Close-up is for
The macro shot is what a customer cannot get from a still: the weave of the fabric, the stitching, the buttons, the zip, the print up close. Shooting it takes a macro lens and a steady rail. Here the camera glides over your product photo and lingers on the details you named, under soft studio light, while the product stays perfectly still and identical.
Use it as the second clip of a product page, beside the turntable from Product 360, as a story that shows the quality of a piece, or as a close-up cut inside a Fashion Ad.
Where the clip goes
The clip lands in your studio grid next to the image it came from, in the same project. From there it can be added to a Shopify product from the Product section of its window, posted to Instagram, TikTok, YouTube, Pinterest, X or Threads from the Brand Manager's social agenda, upscaled to HD, or handed to an AI agent that schedules the posts for you. This workflow is open to every account, with or without a plan, and runs at two levels: Standard in 720p for everyone, and Pro in 1080p with any plan. The price is shown on the button before you generate: 11 credits for a 5 second clip and 22 for 10 seconds on Standard, 22 credits for 5 seconds and 44 for 10 on Pro.
Frequently asked questions
Does the product change?+
No. The clip opens on your exact photo and the camera moves; the product does not.
What photo works best?+
A sharp product photo on white, with the details in focus. What the camera lingers on has to be in the photo.
How do I choose the details?+
Name them in the Details to show field: the stitching, the buttons, the zip, the fabric texture. Left empty, the camera glides over the whole piece.
Which formats and lengths?+
The format follows the photo. 5 to 30 seconds.
Which plans can use it?+
Detail Close-up is open to every account, including without a plan, within your credits. Standard (720p) runs for everyone; Pro (1080p) comes with any plan. Standard, in 720p, costs 2.2 credits per second: 11 credits for a 5 second clip and 22 for 10 seconds. Pro, in 1080p, costs 4.4 credits per second: 22 credits for 5 seconds and 44 for 10. The exact price is shown on the button before you generate.
Try it yourself
Everything on this page was made in the studio. Your first designs are minutes away.
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