5 Tips to Use AI Designs as a Designer
14 August 2023
AI has moved from a curiosity to a normal part of a designer's toolkit, but the results depend almost entirely on how you use it. These five tips cover the habits that make AI genuinely useful in a design process instead of a distraction.
1. Understand what AI can and cannot do
Before you bring AI into your process, get a solid sense of its capabilities and its limits. That is what keeps your expectations realistic and your use of the tools effective. AI handles tasks like generating design variations, recognizing patterns, analyzing data, and producing basic designs. What it does not do is replace human creativity and intuition.
2. Choose the right tools
The range of AI tools available to designers is wide, from AI powered design software to tools built for data analysis and trend forecasting. Research them against your own goals rather than the loudest recommendation. Adobe Sensei is used for image analysis and enhancement, RunwayML for creative AI experiments, and Framer X for AI powered prototyping. Pick what fits the work in front of you.
3. Use AI to widen your creative range
AI is a strong source of inspiration and idea generation. You can explore different design concepts and produce variations quickly: feed in a basic design, and let the tool return several iterations with different color schemes, layouts, and elements. Often the value is not the output itself but the direction it points you toward, one you might not have found on your own.
4. Treat AI as a collaborator
AI works well as a partner in the process. Give it the repetitive, time consuming jobs: resizing images, generating design assets, building data visualizations. That frees your hours for the creative and strategic parts of a project, which is where your judgment actually counts.
5. Iterate and refine
Treat anything AI generates as a starting point, never a finished product. Use it as a foundation, then apply your own expertise to refine and tailor it to the goals and the aesthetic of the project. That final pass is what makes the design yours rather than the tool's.
Keep your creativity in charge
AI is a valuable tool, not a substitute for your creativity or your design expertise. The applications that work best combine human ingenuity with AI assistance rather than handing the work over. Experiment, learn, and adapt your process as you find new ways to put these tools to work.
Try it on a real design
The fastest way to see where AI fits in your process is to run one idea through it. Open the AI fashion design studio and start with a piece you are already working on. If you want more context first, read what AI fashion design actually is and what AI will not change in fashion.