Schedule Your Own Photos and Videos: The New Black AI
Published 19 September 2026 · Updated 1 October 2026
The week agenda in your Store publishes creations from the studio to Instagram, Facebook, Threads, Pinterest, X, YouTube and TikTok. The New Black AI now publishes your own files the same way: a photo from a shoot, a clip from a phone, the video your agency sent.
What the composer does
In Newsletter & social, the + Post composer has an Upload tile at the start of your library. Pick a JPG, PNG, WebP, MP4, MOV or WebM from your computer: it joins your library and is selected for the post right away. Clips get a poster from their first second.
How it works
1. Open the Store page, Newsletter & social, and press + Post on the day you want. 2. Upload the file, or pick a creation from the library. 3. Write the caption per network and schedule. The agenda shows the post on its day, on each network, and marks it once it is out.
Why it matters for a brand
A brand's feed is made of what the studio generates and of what the brand already has, and a scheduler that only takes one of the two sends you back to the native apps for the other. One agenda, both sources, every network.
The agenda itself is described in Weekly social media agenda for fashion brands; it works without a Shopify store.
Frequently asked questions
Which networks?+
Instagram, Facebook, Threads, Pinterest, X, YouTube and TikTok, once connected in Connectors.
Which file formats?+
JPG, PNG, WebP, MP4, MOV, WebM.
Does a video need a cover?+
It gets one from its first second; you can keep it.
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