Brand DNA: Train the AI on Your Reference Images
Brand DNA trains the AI on a specific brand vibe, a collection direction, or a product type, using your own reference images or a web page. Once the DNA exists, every new design you generate follows that creative direction instead of a generic one. The one minute tutorial below walks through the whole thing.
- 1Let the AI analyze your references
- 2Give it references that agree with each other
- 3Pick the focus: vibe, collection, or product
- 4Create as many DNAs as you need
This demo was recorded in our previous interface — an updated video of the new studio is on its way.
How it works
Let the AI analyze your references
Upload reference images, or give the AI a web page to read. It studies what you gave it and works out the DNA you are trying to capture: the silhouettes, the palette, the materials, the way the pieces are styled.
Give it references that agree with each other
Results are sharpest when the images you upload share a style, or when the website you point at has a clear visual direction. A consistent set lets the AI pin down the look, the mood, and the design language. A scattered one gives it too many directions to choose from.
Pick the focus: vibe, collection, or product
A DNA is built around one of three fashion focuses. Brand vibe captures an identity as a whole. Collection direction captures the intent of a single season or drop. Product type narrows the AI onto one category. Choose the one that matches what you are working on, then generate against it.
Create as many DNAs as you need
You are not limited to one. Build a DNA per brand, per season, per product line, and switch between them as the project changes.
Frequently asked questions
What can I train a Brand DNA on?+
Two kinds of sources: your own reference images, or a web page the AI reads for you. From either one it works out the silhouettes, the palette, the materials, and the styling that define the direction, then builds the DNA around one of three focuses: a brand vibe, a collection direction, or a product type.
What makes a good reference set?+
Consistency. The AI pins down a look fastest when the images share a style, or when the site you point at has one clear visual direction. A scattered set gives it too many directions to choose from, and the DNA comes back vaguer for it.
Can I build more than one DNA?+
Yes. You can create a DNA per brand, per season, or per product line, and switch between them as the project changes. Nothing forces you to overwrite one to try another.
Where do the designs I generate from a DNA end up?+
Every generation lands in your studio grid, organised in projects, and stays reusable in the other workflows: put a design on a model with try-on, animate it as a video, or push it to print quality with the HD upscale. The rest of the tools are in the features catalog.