Best Shopify Agencies for Fashion Brands in Europe (2026)

The best Shopify agencies for a fashion brand in Europe are the ones that have already built stores for clothing, footwear and accessories labels: they know size guides, colour variants, drops, returns, several languages and selling in several countries from one store. This list ranks ten agencies based in Europe with real fashion work on Shopify, says where each is based, its Shopify partner status, the fashion brands it has worked with, and which kind of brand it suits best. Updated November 2026.

The ten agencies at a glance

How we chose

Every agency on this list meets three criteria, checked on its own website and in the Shopify Partner Directory in November 2026:

1. 1.It is based in Europe.
2. 2.It shows real fashion, footwear or accessories work on Shopify, with brands named on its site.
3. 3.It holds a Shopify partner status.

The order weighs how much of the portfolio is fashion, how well-known those fashion clients are, and the partner tier, with a spread across countries. We did not use team sizes, client counts or prices: a figure we cannot check on the agency's own page is not in this article. The list is reviewed when an agency's status or portfolio changes.

What Shopify partner tiers mean

Shopify ranks the agencies in its partner program in tiers based on the stores they build and the business they bring to the platform. Platinum is the highest, followed by Premier, Plus and Select. The tier tells you an agency ships a lot of work on Shopify; it does not tell you whether that work is fashion, or whether it knows your market. That is why the client list and the city matter as much as the badge.

1. Function

Function is a London agency that presents itself as a Shopify Premier agency building Shopify Plus stores. The brands on its site include Fred Perry, Wales Bonner, Margaret Howell, Studio Nicholson, Maharishi, Represent, Oliver Spencer and Dover Street Market. Best for a fashion or luxury brand that wants an agency whose client list is mostly fashion. function.london

2. Fostr

Fostr is based in Leeds and is a Shopify Platinum Partner, part of the IDHL group. Its work includes Victoria Beckham, Pucci, Patou, Moynat, Radley and St. John Knits, with replatforming, theme and app development and international selling. Best for a luxury label rebuilding its store or moving to Shopify. fostr.io

3. COLORZ

COLORZ is a Paris agency working since 2006 and a Shopify Platinum Partner. Its Shopify projects include Ami Paris, Le Slip Français, Armor-Lux, JOTT, Husbands and Atelier Tuffery, often with a headless content system or point of sale. Best for a French ready-to-wear or heritage brand moving to Shopify Plus. colorz.fr

4. Grebban

Grebban is based in Gothenburg, with teams in Stockholm, Copenhagen, Oslo and London, and is a Shopify Premier Partner. Its Shopify clients include J.Lindeberg, Hestra, Jeanerica, Rise&Fall and aim'n. Best for a design-led Scandinavian fashion brand that cares as much about how the store looks as how it sells. grebban.com

5. Ask Phill

Ask Phill is an Amsterdam agency and Shopify Platinum Partner. Its case studies include American Eagle, OBEY, Denham, Naked Copenhagen and PAUW, many of them Shopify Plus migrations and multi-store setups. Best for a fashion brand that runs several stores, countries or languages. askphill.com

6. Underwaterpistol

Underwaterpistol is a London agency and Shopify Platinum Partner. Its fashion cases include Patou, Lyle & Scott, Jaded London, The Couture Club and Roka London, mostly Shopify Plus migrations and rebuilds. Best for a fashion or streetwear brand moving from another platform. underwaterpistol.com

7. Flatline Agency

Flatline Agency is based in Amsterdam and is a Shopify Platinum Partner. Its cases include OGÉR, Mason Garments, Malelions, Vingino and Dstrezzed, with moves to Shopify Plus from other platforms and point of sale in the shops. Best for a premium menswear or streetwear brand with physical stores. flatlineagency.com

8. Hyghstreet

Hyghstreet is based in Koblenz, a Shopify partner since 2014 and a Shopify Platinum Partner since 2025. Its fashion work includes ARMEDANGELS, Sportalm, Gössl and antonia elena. Best for a fashion or sustainable apparel brand selling in Germany, Austria and Switzerland. hyghstreet.com

9. dtails

dtails was founded in 2016, works from Copenhagen and Skanderborg, and is a Shopify Platinum Partner. Its apparel clients include Norse Projects, GripGrab and Kalle Børnetøj, alongside Danish design and lifestyle brands. Best for a Danish or Nordic apparel brand that wants a direct, senior team. dtails.dk

10. FiloBlu

FiloBlu is based near Venice, working since 2009, and is a Shopify Premier Partner. Its Shopify projects include Bric's and Seventy Venezia, often moving Italian brands from another commerce platform to Shopify. Best for an Italian fashion or accessories brand that wants an agency that knows the Italian market. filoblu.com

How to choose a Shopify agency for a fashion brand in Europe

Choose for your markets. Selling across Europe means several languages, currencies, VAT rules, local payment methods and returns. Ask how they set up a store for several countries: one store with markets, or one store per country.

Look at their fashion work, not their badge. Ask for two or three fashion stores they built and open them on your phone: how the size guide works, how colour variants switch the photos, how fast a collection page loads.

Ask about your shops and your wholesale. If you sell in your own stores or to retailers, ask how they connect Shopify to your point of sale and your B2B orders.

Ask who will do the work and what happens after launch. New drops, seasonal campaigns and new product photos for every colourway keep coming after the store goes live. Ask about ongoing support and its cost.

Have your product content ready. An agency builds the store; it rarely makes the product photos. Plan who produces the on-model images, the colourway shots and the videos before the build starts. If you need them in volume, an AI tool such as our Shopify app creates on-model photos and videos from your product images and publishes them to your product pages.