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Introducing Refashion: Rethinking Clothing Design with AI

Published 3 April 2024

Our new AI feature, Refashion, sets a new benchmark for creativity in clothing design.

What is Refashion?

Refashion is an AI feature built to give a clothing design a second life. It goes past the traditional way of working, letting designers and brands reimagine and improve what they have already made. By combining AI algorithms with an understanding of fashion trends, material science, and consumer preferences, Refashion offers a distinctive route to transformation inside the design process.

An AI generated look with a long teal and yellow color blocked coat over black trousers and red platform boots

How does Refashion work?

Put your initial design into the AI fashion design generator and choose the improve style option. The AI takes current trends and material innovation into account and proposes improvements or alterations, from a reworked silhouette that sits better on the body to any number of smaller changes.

An AI generated oversized teal and yellow quilted puffer coat worn over jeans with orange sneakers

The feature page for Refashion shows the studio side of it step by step.

The impact of Refashion on the fashion industry

Refashion points to a real shift in how the industry approaches design and production. Bringing the creative intuition of a designer together with the analytical side of AI sets a different standard for what iteration looks like. This is not about replacing the designer's hand. It is about extending it with insights and options that were not previously reachable.

Looking forward

The applications inside the industry are wide open. From haute couture to everyday wear, being able to refine and redefine a design with AI creates room for creativity and sustainability to sit together rather than compete. Refashion is leading the way toward that.

Rework your own design

Take a design you have already made, run it through the improve style option, and compare the two. Open the AI clothing design studio to start.