Google Shopping Free Listings: Impressions, Clicks, Approved Products
The New Black AI reads a Shopify fashion brand's free Google Shopping listings on the Store page: impressions, clicks and click-through rate on the window you chose, how many products Google approved, and a product-by-product table with each listing's status and the issue that holds it back.
Updated 2 October 2026
- 1Connect Merchant Center
- 2Read the reach of your free listings
- 3Read product by product
How it works
Connect Merchant Center
In Connectors, with the same Google sign-in as Search Console and Analytics. The Store's Traffic tab gains a Google Shopping view.
Read the reach of your free listings
Four figures on the period switch of the Store page, 24 hours, 7 days, 30 days or your own dates, each against the period before: impressions, clicks, click-through rate, and listings approved out of your total.
Read product by product
A table of your products with the status Google gives each one, approved, disapproved or pending, sorted so the refused ones come first, with the issue named. When the issue is a missing attribute, a Fix button writes the value on the Shopify product.
Why it matters
Free Shopping listings are the part of Google a fashion store gets without paying, and Merchant Center is where most merchants log in least. Reading it next to Search Console and Analytics, on the same period, shows in one glance whether Google lists the catalogue and what each refused product needs.
Read more in Google Shopping free listings in the Store. Fixing the issues is on Google Shopping: fix missing attributes; the search side is on Google Search Console for Shopify stores. Everything lives on the Store page.
Frequently asked questions
Does it read Shopping ads?+
No. This view is the free listings. Paid Shopping campaigns are read with the other ad platforms in Store › Ads.
Why is a product pending?+
Google has received it and not reviewed it yet; approval usually follows within days.
Do I need a Shopify store?+
Yes for the product table, which is read from your Shopify catalogue; Merchant Center itself connects with your Google account.
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