Shopify Product Performance: Traffic, Add-to-Cart and Conversion
Shopify tells you what sold. The New Black AI tells you, product by product, how many people looked, how many put it in the cart and how many bought, and turns the four numbers into one performance score ranked against your other products.
Updated 2 October 2026
- 1Enable the pixel
- 2Read each product
- 3Pick the period
How it works
Enable the pixel
One click on Shopify from the Store page. No code to paste.
Read each product
Traffic, add-to-cart rate, conversion rate and sales, with the performance score.
Pick the period
24 hours, 7 days, 30 days or a custom range up to 60 days back, each figure against the period just before.
Why it matters
A product page is a funnel with three steps and the store admin only counts the last one. Knowing where a product loses people says what to fix: the photo, the price or the description. It also says which product deserves the next visuals.
Read more in Shopify product traffic, add-to-cart and conversion and sales next to your visuals. Everything lives on the Store page.
Frequently asked questions
Do I need to install code?+
No. The pixel is enabled in one click on Shopify.
Which numbers are read?+
Traffic, add-to-cart rate, conversion rate, sales, and a combined score.
Can I compare periods?+
Yes, every figure is shown against the previous period of the same length.
Related features
- AI Fashion Reels: Trending Outfit Transition VideosMake trending AI fashion reels from one photo: outfit transitions as people pass, as your model walks, at a finger snap, after a jump, and more. 10-second 9:16 videos for Reels, TikTok and Shorts.
- AI Fashion Video from Reference ImagesPut your model, your garment and a place into one video: add up to three reference pictures, describe the scene, and get a 5 to 15 second fashion clip in 9:16, 1:1 or 16:9.
- Publish Fashion Posts to Threads from the StudioConnect Threads in Connectors, then post or schedule your fashion images and videos to Threads from the Brand Manager's social agenda, next to Instagram and TikTok.
- AI Voice Over for Fashion VideosAI voice-over for fashion videos: write a text, choose one of 14 voices and get an MP3 to put under a product video or an ad. About half a credit for a 30-second script.
- Remove or Extract the Sound of a VideoRemove the sound of a video, extract it as an MP3 or replace it with your own music, in one Audio button. Remove and extract are instant and free with a plan or a credit pack.
- Fashion Reel Templates & AI Motion DesignEighteen Motion Design templates for fashion reels: drop your photos or clips, edit the words, render a 10-second video in 9:16, 4:5, 1:1 or 16:9. One credit, every plan.
- Google Shopping Free Listings: Impressions, Clicks, Approved ProductsThe Store's Google Shopping view reads a Shopify brand's free listings from Merchant Center: impressions, clicks, click-through rate, approved listings and a product-by-product table.
- Google Shopping: Fix Missing Color, Age Group, Gender on ShopifyA Fix button on the Store's Google Shopping view: a missing color, age group, gender or other Google attribute is proposed, confirmed, and written on the Shopify product for Google to re-read.