The New Black AI

Store Dashboard: Sales, Traffic, Ads, One Period

The New Black AI gives fashion brands a Store page that reads sales, product performance, Search Console, traffic and ad spend on one period, each figure against the period of the same length just before. With a Shopify store connected, or without one.

Updated 2 October 2026

  1. 1Open the Store page
  2. 2Pick the period
  3. 3Read every tab at that period
Store Dashboard: Sales, Traffic, Ads, One Period

How it works

1

Open the Store page

Overview cards, then the tabs: Products, SEO, Traffic, Ads, Newsletter & social.

Editorial fashion photograph generated with The New Black AI
2

Pick the period

24 hours, 7 days, 30 days, or Custom with a start and an end date, up to 60 days back.

3

Read every tab at that period

Each number next to its previous-period value.

Why it matters

Shopify, Search Console, Analytics and the ad platforms each have their own date picker. One switch, one period, every source, and the comparison already in the next column.

Read more in Store figures compared with the previous period and Store dashboard without Shopify. The Store page is where it all lives.

Frequently asked questions

How far back?+

Up to 60 days with the custom range.

Which tabs follow the switch?+

Overview, SEO, Traffic and Ads.

Without Shopify?+

Yes. Newsletter & social, SEO and Traffic work without a store; sales need one.

Try it yourself

Everything on this page happens in the Brand Manager.

Open the Brand Manager